The Heelys vision is to inspire kids to be active, explore their freedom, unleash the fun and be fearless. For kids, Heelys arenít just shoes. Heelys are an attitude, a way to express themselves, push their own boundaries and experience their world around them in a truly unique way. Heelys encourages kids and people of all ages to explore their world and lead active and healthy lifestyles through the benefit of movement; whether itís through walking, running, or skating. With Heelys, itís your choice. Heelys dares its wearers to be themselves and encourages them to make their own place in the world!